Here's a video of a debate organized by Lyon Capital as part of its emission "perform the same inquiry on the crisis in the Beaujolais. We learn that this crisis has now lasted ten years, has resulted in the disappearance of one third of the farms on the 2600 wine remaining half of the economic difficulties facing nowadays. This means if this crisis is devastating to our vineyard.
It shows, however, professionals optimistic president who believes in the inter return of the wines of Beaujolais to Lyon, at the exceptional quality of the vintage 2009 and the image of our wines is recovering, President a large wine cooperative in the region meets the low volume of authorized scoop per hectare which mechanically lowers the overall volume available for trading and thus permit a slight price recovery. Remains to find customers for the volume that will be sold in wine storage. When I see that quote in our special wine for our Point of Beaujolais Villages, 2009 led us to this day two customers to the property for eighteen bottles sold, I still have serious doubts about the markets for all these wines. Time will tell if this option is not free and if my skepticism with respect to this strategy is ultimately unfounded.
What I learned also from watching this video, is that journalists Lyon, even if organizing this debate demonstrate their willingness to help the Beaujolais wine out of the crisis, after all still struggling to work to redress the bad image of Beaujolais Nouveau. The video starts with a story on Sarmentelles, launch party of Beaujolais Nouveau on the third Thursday of November organized in Beaujeu, historic capital of Beaujolais. It interviewed the anonymous giving their impressions on the Beaujolais Nouveau this year and we are left on the famous taste of banana. We discover a young person in a highly intoxicated, who are blowing what to say, so the alcohol made her confused thoughts ... Cut back to one of the anonymous amateur banana which tells us that after forty glasses, he does not know very well whether the finally Beaujolais nouveau this year was his famous banana taste ... We are far from the cozy atmosphere Hospices de Beaune, the verve of a Fabrice Lucchini ...
What image do we want to give Beaujolais Nouveau? A wine of the people? Very good. A wine festival? Very good. A wine drunk? A piss thick with banana?
That's what the journalist thinks Lyons William Lamy, specialist food and wine (so we can trust him ...) invited to the debate, since he claims that nine out of ten new Beaujolais served by restaurants are, I repeat his words, cheap wine ... Nine out of ten Beaujolais Nouveau ... While expressing his concern for the precarious situation of growers, while worrying about the number of suicides ... After all it is his right to think that. But is that all its truths are good to say, in a field where subjectivity reigns supreme? But the worst is finally the answer made by our representatives. Than to say that Beaujolais Nouveau wines are fragile, that once opened bottle, the wine oxidizes and should no longer be served, the wine must be kept in good conditions ... Basically, it's not us, not our wine, it is the fault of the restaurant. Formidable defense. But they are trained, the representatives of the profession, to respond intelligently to attack journalists? They have not already heard a thousand times that Beaujolais Nouveau is shit? We do not ask them to engage in coaching sessions with professional communication as do the policies before the televised debates, but it seems that there is a minimum. He could not answer that this reporter is not obliged to share his point of view, that besides the cooperatives are more demanding about the quality of the grapes, the average age of vines increases, they produce therefore best grapes in lesser quantities, the vinification is better managed, that the era of surchaptalisations is over, or I do not know what else. In short, advancing arguments that would encourage prescribers our best to the people that Lyon are restaurants to rebuild confidence in the Beaujolais wine rather than blame them.
The recovery of the image of Beaujolais will pass through a communication control, by building a strong case against the too frequent attacks suffered by our still wines. Our representatives are clearly still some progress to make in this field.
Beaujolais is in crisis?
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