Leafing Telerama with friends this weekend, I came across a pub crossroads that left me skeptical. In the middle of an article on the development of eco-districts (habitat "green"), you could see it:
And then, two pages later, still in the same section, the same ad, full page, Gammon version this time, with a chop instead of fish.
I pumped a text on the newspaper's website said Sunday that in essence the project group Carrefour
"The supermarket group Carrefour has chosen to stamp its own 300 products brand fed GM-free "in response to consumer demand to know how the cattle are fed, said the executive director of Carrefour in France Journal Sunday (JDD).
New logo, green and round, "fed GM-free", will appear Tuesday on some 300 products (beef, eggs ...).
The group recalls that he developed in 1998 by "precautionary principle", a chain of non-GM animal feed, comprising 3,000 farmers, ranchers and food manufacturers. Labeled products are guaranteed GMO-free to 99.1%, "which is the commonly accepted threshold," says James McCann. Carrefour wants to extend the approach to dairy products, he adds.
...
"Today, to be sure to eat products from animals fed GM-free, consumers have no choice that organic products", said Arnaud Apoteker, responsible for GE campaigner for Greenpeace.
Good. What does that inspires my brain all this organic producer? First, we will give customers more of Carrefour "clarity" on food products. Objectively, it's rather good news. WWF and Greenpeace welcome this elsewhere. Now, we can still say that if Carrefour is positive, there is a tendency to a little too positively.
First because Crossroads does a priori anticipating the promulgation of a decree on the labeling of genetically modified products not currently being considered by the High Council of biotechnology. By taking a little ahead of that Act, the brand is quite a stunt. Knowing of course that the overwhelming majority of French people refuse GMOs in their food (they still have done surveys at Carrefour to be sure).
Then it's not me who says it is the responsibility of Comm Greenpeace, Mr. Apoteker (a pharmacist?), These non-GMO products are presented as an alternative to organic products, as indeed in the words of this charming gentleman, " today, be sure to eat products from animals fed GM-free Consumers have no other choice than organic produce.
And I do not know where bin, but the producer organic way I am, it feels like a kind of gene, not that the modified to the coup. Why should he make an "alternative" for organic products? This kind of rhetoric coming from the mouth of someone at Greenpeace, it irritates me a bit. Not to the point of refloat the Rainbow Warrior to be able to run again, but the point still to want to express my anger on this blog. There's organizations such as Greenpeace campaigning for democracy and for everyone to speak freely, then I see no reason why I would take advantage it.
So what's all this alternative that would offer organic produce? It would need a third way between the villains products of the agri-food full of pesticides and organic products? Why? To provide consumers with purchasing power at half the products of good quality but cheaper than organic products, this is the message that Carrefour and Greenpeace want us to go? Products not organic, but almost. Besides the identifying logo of these products is almost green, if it is not proof that these products are almost bios I do not know what you need.
Those who come to pass in a jiffy the era of working more to earn more in the era of working more to contribute more would find their account.
Because at Crossroads, they are like that, they have a heart on his sleeve.
Finally it's more that just like that, they can keep their hands on the wallet too, it would still not be forgotten. This is one reason why the bio has many years to develop. The cost of organic products is higher than those from intensive agriculture, everybody knows. How to provide consumers with Carrefour and Auchan other organic products at the same price as those to which they were used without trimming the comfortable margin of the distributor? Very delicate matter which major brands are unfortunately does not have time to think ... Another delicate point, the share of the budget that is spent on food rose from 25% last forty five years 12% on average today. If we agreed to return to equilibrium after the war, everyone could eat organic! But how do I pay for my internet subscription, I ask you? And my subscription to Telerama?
Biocoop who has not the power of communication leading to the great distro has moved to this new campaign comm Carrefour, arguing that home they had not waited 25 October 2010 300 products to label "GM free feed" (on the tens of thousands arranged for sale at Carrefour?). In Biocoop, all products being offered from organic farming, they are made without GMOs. Organic production is also subject to scrutiny by independent agencies like Ecocert. Who will check the warranty of non-GMO food supply chains Carrefour? The question is good, I thank you for asking.
be added as specialty retailers like Biocoop life or clear, to encourage the development of organic farming, are their customers with products operating in conversion, when large retail chains are not interested in traditional of these products, the AB logo, the "brand" of organic products in the eyes of average consumers can not be affixed by the producer at the end of this period conversion which can take four years for perennial crops such as tree planting or at random, viticulture (Random).
In sum, on one hand, some form of engagement, and the other a pure business, with a directed communication, which allows for time with respect to the development of bio and throw again more confusion in the minds of consumers. Besides farmed fish fed GM-free, which guarantees us they are not GMO themselves? The answer may be in the next issue of Telerama?
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