Writing with Sarah-Lou Cohen - radiobfm.com, on 26/06/2009
Six months after taking office, the new boss of the distributor is preparing to make an initial assessment: after meeting the 500 key executives of the company this week, he could make several announcements to investors Tuesday.
According to information BFM Radio, Lars Oloffson wants to capitalize on the firm size: Carrefour is number 2 worldwide in distribution, yet he laments in private, the company does not operate as a multinational. The new boss wants so massify purchases. Objective: To bring together the different purchasing power.
Ikea catalog example
Another example is the promotion. According to our records, Lars Oloffson wants to build the model of Ikea and its unique catalog distributed around the world.
Carrefour might consider making the same catalog at least for its four key countries in Europe namely France, Spain, Italy and Belgium.
Towards a drastic cost reduction?
Finally, Carrefour wants to continue to build on its brand. The successful conversion of its stores in Carrefour Champion Markets confirms the new direction in this way.
This reorganization should allow the group to gain market share but also to save money. Lars Oloffson analysts could announce a plan to reduce costs by at least 2 billion euros by 2012.
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