Competing with the retail industry and especially with the Internet, independent booksellers do they still have a future? In the Alpes-Maritimes, the question is acute. In recent weeks, four stores have closed in the Bay of Angels. From Panorama Book Cap 3000, which was a time the ambition to open Mouans Sartoux the largest sales area of the department, Magellan embodying in Nice for eighteen years, a passion for travel. Not to mention, in the same city, Mediterranean based on Big Blue and The Library oriented school.
The rebates "disguised" Internet
This series of failures does not go unnoticed. It could even if multiple institutions will grow eventually throw down the gauntlet, as Press House Place Massena in Nice, forced to relocate and looking - almost illusory - of Local sufficiently large and well located but not too expensive.
Explaining the difficulties of the profession, structural, and therefore particularly worrying? "Our activity will generate a slight profit, when she does not flirt continuously with the red zone. She can not cope with increased rents, which tend to explode in strategic locations. It is thus discharged to less busy areas where they barely survive, " launches Sylvie Brunschwig, director of House press Nice.
Another grievance completed twenty-four hours twenty-four, Internet sales are all the more attractive they are usually accompanied by the free shipping. Independent booksellers, who have brought the matter to court and just lose it, denounce a "disguised surrender" a "diversion" Lang law setting a single price for book. "The financial strength of some sites put them in a strong position to negotiate postal rates very low," advance Jean-Marie Aubert of the library Massena . "We, the small, we can not compete. To send a book to 6.50 euros, it would add 3.50 to 4 euros. That's huge. "
pleasure to "discuss and touch the books"
Last disability statement by Bertrand Fenet of Magellan : "We employ skilled workers in the fields of culture and management when the mass distribution merely sellers, less demanding and less paid " . No doubt, but the argument is reversible. This is because customers want advice and service they attend bookstores. Where "it is good to walk, talk, touch the books and have fun."
multiply Some independent initiatives to defend their territory and gain a competitive (see cons). These efforts can they not too late? According to Bertrand Fenet, seems doomed unless the profession to specialize and to settle in large cities with a reservoir of customers. Just over optimistic, Sylvie Brunschwig put on towns "where rents reasonable amount can have a surface and a large selection of books. And thus effectively counter the retail and the Internet. "
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